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767 BA’s Apple Partnership Signals Shift to ‘Lifestyle Ecosystems’ for Loyalty Schemes, Says Design Expert

The Fintech Times
The Fintech Times @ The Fintech Times · 09/29/2025 08:30 EDT

BA’s Apple Partnership Signals Shift to ‘Lifestyle Ecosystems’ for Loyalty Schemes, Says Design Expert

The BA-Apple partnership shows frequent flyer schemes are becoming 'lifestyle ecosystems', not just travel add-ons, says a Designit director.

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