396 place 0 fresh

521 Raffles ‘Butler’ Campaign Is Back and It’s Working – But Can It Go Global?

Skift
Colin Nagy @ Skift · today 10:37 EDT

Raffles ‘Butler’ Campaign Is Back and It’s Working – But Can It Go Global?

A big challenge Raffles faces in its brand campaign isn't how the butler looks, but whether its service feels genuine and not fake.

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