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836 Startup wisdom: Why resilience is the most underrated metric in startup success

The Next Web
Nina Aziz Justin @ The Next Web 2 place · 09/17/2025 03:00 EDT

Startup wisdom: Why resilience is the most underrated metric in startup success

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, global traction strategist Nina Aziz Justin — founder of The Resilience Mentor — shares her approach to building resilience. In the startup world, we’re taught to obsess over metrics. Burn rate, CAC, MRR — they dominate the dashboards and drive the decisions. And yes, data matters. But there’s something quietly more essential that rarely gets the same spotlight: resilience. This piece o

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