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485 Hotels Grapple With AI’s Double-Sided Impact on Marketing

Skift
Thomas Bywater @ Skift · today 03:00 EDT

Hotels Grapple With AI’s Double-Sided Impact on Marketing

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.

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