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33 America's FTC Opens New Probe into Amazon and Google Advertising Practices

Slashdot
EditorDavid @ Slashdot 2 place · today 13:34 EDT

America's FTC Opens New Probe into Amazon and Google Advertising Practices

America's Federal Trade Commission is investigating whether Amazon and Google misled advertisers placing ads on their websites, reports Bloomberg, and specifically whether the two companies "properly disclosed the terms and pricing for ads."

The FTC is seeking details about Amazon's auctions and whether it disclosed "reserve pricing" for some search ads — price floors that advertisers must meet before they can buy an ad, the people said. Separately, the FTC is examining practices by Google, including its i

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