11 place 180 fresh

50 I quit my corporate banking career to open a coffee shop — and a viral TikTok saved it from failing

Business Insider
Katherine Tangalakis-Lippert @ Business Insider · today 05:11 EDT

I quit my corporate banking career to open a coffee shop — and a viral TikTok saved it from failing

Nicole McMillian left her 10-year banking career to open a coffee shop in rural Oregon. The business was struggling until she found viral TikTok fame.

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