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195 The Startup Teaching AI Agents How to Shop

The Information
Ann Gehan @ The Information 3 place · today 10:00 EDT

The Startup Teaching AI Agents How to Shop

I’ve written lots over the past few months about how startups and big tech companies alike are trying to tackle the problem of agentic commerce—the fancy term for “agent” services that take action on behalf of consumers, in this case, buying stuff. While AI search is a powerful tool to help shoppers hone in on the perfect gift or find a hotel that meets all the requirements for an ideal stay, getting an AI agent to actually complete a gift purchase or a hotel reservation is a whole other matter.Now, one sta

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