12 place 2

187 Oyo Parent Rebrands as PRISM Ahead of Fresh IPO Plans

Skift
Peden Doma Bhutia @ Skift 1 place · 09/07/2025 04:10 EDT

Oyo Parent Rebrands as PRISM Ahead of Fresh IPO Plans

What’s in a name? For Oyo, now PRISM, apparently quite a bit. But investors will look past the rebrand for proof the company is more than a startup in new clothes, and that its profits are built to last.

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