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110 Brand USA Lays Off 15% of Staff, Shuts Down Streaming Service: Scoop

Skift
Dennis Schaal @ Skift 1 place · 09/06/2025 18:58 EDT

Brand USA Lays Off 15% of Staff, Shuts Down Streaming Service: Scoop

Brand USA's downsizing was almost inevitable after Congress torpedoed its funding this summer. Whether it can be effective in promoting tourism given the U.S. political climate remains to be seen.

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