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837 The FIFA World Cup: Tourism, Strategy, and the $3.3B Opportunity

Skift
Wil Slickers @ Skift · 09/04/2025 12:27 EDT

The FIFA World Cup: Tourism, Strategy, and the $3.3B Opportunity

The World Cup will test New York–New Jersey’s ability to host at global scale. The bigger prize isn’t the $3.3 billion boost — it’s proving the region can convert a one-time mega-event into lasting tourism and cultural impact.

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