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738 ‘AI Native’ Apps’ $18.5 Billion Annualized Revenues Rebut MIT’s Skeptical Study

The Information
Amir Efrati @ The Information · 08/26/2025 13:32 EDT

‘AI Native’ Apps’ $18.5 Billion Annualized Revenues Rebut MIT’s Skeptical Study

It’s been hard to avoid a study last week from the Massachusetts Institute of Technology, which concluded that 95% of corporate trials of artificial intelligence failed to boost the bottom line for the surveyed companies. In other words, “only 5% of custom enterprise AI tools reach production.” Let’s set aside the study’s limitations, including how it doesn’t identify any of the 52 firms it surveyed or even what kind of individuals it interviewed at those firms. The study is still worth taking seriously—whi

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