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671 One E-Commerce Startup Makes a Bet on TikTok Shop

The Information
Ann Gehan @ The Information · 08/21/2025 17:00 EDT

One E-Commerce Startup Makes a Bet on TikTok Shop

TikTok Shop, the short-form video app’s e-commerce platform, made a big splash nearly two years ago when it first launched in the U.S. Even though it’s reduced the initial deep discounts for shoppers and sellers, quieting some of the initial buzz over the service, some startups are still betting TikTok’s social shopping features will grow.One is Conduit Commerce, which is coming out of stealth this week and recently acquired the software startup Wally, according to Conduit’s co-founder and CEO Rohan Shah. 

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