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755 Whistleblower Alleges Meta Artificially Boosted Shops Ads Performance

Slashdot
BeauHD @ Slashdot · 08/21/2025 09:00 EDT

Whistleblower Alleges Meta Artificially Boosted Shops Ads Performance

An anonymous reader quotes a report from Adweek: Meta wanted advertisers to believe its ecommerce ad product, Shops ads, was outperforming the competition, per a whistleblower complaint filed in a U.K. court. The former employee alleges the social media giant artificially inflated return on ad spend (ROAS) by counting shipping fees as revenue, subsidizing bids in ad auctions, and applying undisclosed discounts. The complaint, viewed by ADWEEK, was filed with the London Central Employment Tribunal on Wednesd

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