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340 News Publishers Shift AI Licensing Focus to Usage-Based Deals

The Information
Catherine Perloff @ The Information · 08/19/2025 09:00 EDT

News Publishers Shift AI Licensing Focus to Usage-Based Deals

Signs that OpenAI and other artificial intelligence firms are generating ever-increasing revenues are getting attention—from news publishers who want to get their piece of the action.

Publishers that have struck deals to license their content to AI firms for training large language models are now discussing internally—and in at least one case, with AI firms—whether they can get paid based on how often AI businesses use their content in answers to consumer questions. That would be a drastic change from the.

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