23 place 2

398 PR is back, and this time it’s supercharged by AI

EU-Startups
Clara Armand-Delille @ EU-Startups · 07/25/2025 03:00 EDT

PR is back, and this time it’s supercharged by AI

In the tech world, where product is king and engineering talent is gold, PR often gets treated like the shiny extra you invest in once you’ve raised your Series A. Or worse, it’s seen as a vanity play. Headlines with no real impact. But here’s the thing. PR has always been a powerful differentiator, especially ...

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