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275 The Education of Roku’s Anthony Wood

The Information
Catherine Perloff @ The Information · 07/18/2025 09:00 EDT

The Education of Roku’s Anthony Wood

For years, Roku founder and CEO Anthony Wood ran the streaming device maker with some strict rules. He wouldn’t allow advertisements on the Roku home screen—the first thing its viewers see when they switch on their TV—for anything besides other entertainment companies. He also wouldn’t allow the home screen to promote individual shows, preferring icons of streaming apps.

But as Roku’s once-explosive growth has slowed and the streaming TV market has matured, Wood has relaxed those strictures. Roku now permi

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