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359 Premier Inn Turns to High-Margin Rooms to Offset UK Hotel Weakness

Skift
Luke Martin @ Skift · 06/19/2025 14:15 EDT

Premier Inn Turns to High-Margin Rooms to Offset UK Hotel Weakness

Premier Inn says it's outperforming rivals in a soft UK market, but it's doing so by squeezing more value from fewer guests, not a rebound in demand.

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