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398 Amazon’s Two-Part Shopping Agent Strategy

The Information
Theo Wayt @ The Information · 06/18/2025 09:00 EDT

Amazon’s Two-Part Shopping Agent Strategy

At Amazon, the rise of artificial intelligence tools that automate shoppers’ online purchases is raising a question: Should the company fight the startups that make these tools—or join them?

The answer it’s leaning toward is maybe a bit of both.

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