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262 After years of resistance, WhatsApp gives in to ads: What does this mean for users?

Firstpost Tech
Firstpost @ Firstpost Tech 1 place · 06/17/2025 08:14 EDT

After years of resistance, WhatsApp gives in to ads: What does this mean for users?

WhatsApp, long considered a sanctuary from ads, is now showing promotions in its Updates tab. Meta's announcement brings status ads, channel promotions and paid subscriptions to the app. Private chats remain untouched, but the move marks a major shift from WhatsApp’s ad-free roots, aligning it more closely with Meta’s monetisation strategy

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