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300 Accor Bets on Kylian Mbappé in Loyalty Ad to Cut Out Middlemen

Skift
Luke Martin @ Skift · 06/16/2025 04:51 EDT

Accor Bets on Kylian Mbappé in Loyalty Ad to Cut Out Middlemen

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

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