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336 CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales

MacRumors
Hartley Charlton @ MacRumors · 06/11/2025 16:56 EDT

CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost iPhone sales.


In a new interview with Variety, Cook said that Apple's video streaming platform is designed to support original storytelling and cultural influence, distancing the initiative from any direct hardware-related sales strategy. The position is a notable clarification amid long-standing belief that ‌Apple TV‌+ functions primarily as a marketing tool to

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