128 place 2

556 Google’s AI Shift: Travel Marketing Disruption Is Coming Fast

Skift
Seth Borko @ Skift 1 place · 06/09/2025 10:33 EDT

At Skift Research, we think travel leaders need to be a little Google-obsessed. It’s one of the most important drivers of bookings, and our data shows Google is undergoing a real-time AI transformation with massive implications for the industry.

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