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Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My.
Each ad is about 13 seconds in length, and they are all text-based, providing little tidbits of information about the iPhone's capabilities. For the Find My ad, for example, Apple focuses on parents and children. "Find My on iPhone lets you view your kid's location if you need to," it reads.
The Stolen Device Protect
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In 2024, births in Russia fell to 1.22 million — the lowest level since 1999 — while deaths increased by 3.3% annually, to 1.82 million. Read more ›
3,408 fresh
Dozens of troops with Stinger missiles, machine guns, and grenade launchers were filmed riding the subway and practicing movement in stations. Read more ›
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714 fresh
The Supreme Court ruled on Monday that the Trump administration may fire more than half of the Department of Education’s workforce — mass terminations that, in Education Secretary Linda McMahon’s words, are “the first step on the road to a total shutdown” of the entire department. The Court’s decision in McMahon v. New York, was […] Read more ›
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It’s been a little over a year since Form released its second-generation smart swim goggles into the world. Since then, the company has been working on a way to ensure its headgear is even more attractive to swimmers who like to get out in the rough. Today, it’s announcing the Smart Swim 2 Pro, a modest upgrade on its predecessor with a focus on durability. The 2 Pro’s lenses are... Read more ›
434 fresh
Rotterdam-based Passionfruit, an AI startup that helps food companies tackle ESG, quality, and compliance challenges, has secured a €250,000 investment from Smarter Ventures. Smarter Ventures offers a new approach to venture capital by investing in entrepreneurs who use technology to solve real-world problems. They focus on early-growth software companies, especially in AI and Web3. In ... Read more Read more ›
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Musk said last year that SpaceX and Starlink "uses basically no AI" because they "haven't seen a use for it." Read more ›
397 fresh
If we had a dollar for every time Google said they were combining Android and ChromeOS, we’d have at least $10 by now. This news is a decade in the making, with quite a few follow-up reports being published every so often. At this point, we will believe it when we see it, but when … Continued Read the original post: Android President Confirms Merge Between ChromeOS and Android Read more ›
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The Supreme Court said that Trump can move forward with his plans to terminate half of the Department of Education's staff. Read more ›
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The Chinese group is poised to outsell its US rival this year after it dramatically narrowed the technology gap between the two Read more ›
277 fresh
Pockets of Donald Trump’s most loyal base are increasingly angry at what they view as the administration's failure to fulfill its promises. Read more ›
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Kate Middleton and Princess Charlotte often wear coordinating outfits at public events, from Prince Harry and Meghan Markle's wedding to Wimbledon. Read more ›
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A week after Elon Musk’s Grok dubbed itself “MechaHitler” and spewed antisemitic stereotypes, the US government has announced a new contract granting the chatbot’s creator, xAI, up to $200 million to modernize the Defense Department. xAI is one of several leading AI companies to receive the award, alongside Anthropic, Google, and OpenAI. But the timing […] Read more ›
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Nvidia CEO Jensen Huang met with President Donald Trump and policymakers to talk about domestic AI infrastructure and the US's lead in AI. Read more ›
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xAI announced "Grok for Government" on Monday, and the Elon Musk-owned company's first government client will be the Department of Defense. Read more ›
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Leading AI chipmaker took $5.5bn writedown in April after tightening US export controls banned sales of its key product Read more ›
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IKEA plans to overhaul its smart home lineup with full Matter support, making its budget-friendly products compatible with Apple Home and other ecosystems without requiring the company's own hub, reports The Verge. Starting in January 2026, the Swedish furniture giant will release more than 20 new Matter-over-Thread smart lights, sensors, and remotes. The products will work directly with Apple Home, Amazon Alexa, Google Home, and Samsung SmartThings through native Matter... Read more ›
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Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be... Read more ›
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170
Since at least July 4, Apple Maps has failed to treat the privately-owned Highway 407 ETR in the Toronto, Canada area as a toll road, according to complaints from affected users. This issue is not limited to any particular device or software version, with users experiencing the problem across the iPhone, iPad, Mac, Apple Watch, and web. As a result of this issue, local Apple Maps users who have turned... Read more ›
159
A new Apple-backed AI model trained on Apple Watch behavioral data can now predict a wide range of health conditions more accurately than traditional sensor-based approaches, according to a recently published study. The research paper, titled "Beyond Sensor Data: Foundation Models of Behavioral Data from Wearables Improve Health Predictions," introduces a machine learning model that analyzes user behavior to flag potential health issues. Unlike earlier methods that focus on real-time... Read more ›
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The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their finishes upon... Read more ›
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Apple appears to be developing an AI-based "Support Assistant" for the Apple Support app. Signs of the feature were found in Apple code by MacRumors contributor Aaron Perris, but the Support Assistant doesn't appear to be live in the app as of yet. Apple users will interact with Support Assistant through chats. The Apple Support app already has a chat feature that relies on Messages, but it is used for... Read more ›
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In March, Apple said that it planned to add support for end-to-end encrypted RCS messages to the Messages app in future iOS, iPadOS, macOS, and watchOS software updates, and we are still waiting for that to happen. As of the third developer beta of iOS 26 released this week, the upgrade has yet to be implemented on iPhones. End-to-end encryption for RCS was announced in March, as part of version... Read more ›
137
OpenAI has completed its acquisition of Jony Ive's AI startup io Products, OpenAI said today in a letter from CEO Sam Altman and Ive. The io Products team has now officially merged with OpenAI, though Jony Ive and his LoveFrom design firm remain independent. Ive and LoveFrom have taken over "deep design and creative responsibilities" at OpenAI. OpenAI paid an estimated $6.5 billion for io. OpenAI first announced plans to... Read more ›
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15.07.2025 04:12
Last update: 04:06 EDT.
News rating updated: 11:00.
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