66 place 17

366 Why Live Tourism Is a Top Priority for Global Travel Investment

Skift
Qiddiya City + Skift @ Skift 3 place · 05/19/2025 10:12 EDT

Why Live Tourism Is a Top Priority for Global Travel Investment

Live tourism has taken hold across the global travel industry. With trillions of dollars at stake, travel companies are actively looking to invest in destinations that provide seasonality-proof opportunities for entertainment, sports, and cultural experiences that meet this demand.

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