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151 Apple Again Named the World's Most Valuable Brand

MacRumors
Hartley Charlton @ MacRumors · 05/16/2025 08:08 EDT

Apple Again Named the World's Most Valuable Brand

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report, with its brand now valued at $1.29 trillion — a year-over-year increase of 28%.


The latest Kantar BrandZ Global Top 100 ranking assigns Apple the top position in a comprehensive analysis of brand performance, marking a continued upward trend for the company. Kantar's valuation methodology combines financial performance with brand perception, incorporating insight

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