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83 Max is Going to Be HBO Max Again

MacRumors
Juli Clover @ MacRumors · 05/14/2025 18:10 EDT

Max is Going to Be HBO Max Again

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting this summer, Max is going to be rebranded as HBO Max.


It turns out that it may have been a bad idea dropping the well-recognized HBO brand name from the Max streaming service and opting for a much more generic name. In a blog post explaining the decision, WBD says that the HBO brand is best known for its consistent, high-quality content, which is what the company wants to focus on.

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