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919 The unlikely rise of ‘boring’ tech: 2025’s most surprising marketing trend

EU-Startups
Dominik Angerer @ EU-Startups · 05/05/2025 11:18 EDT

The unlikely rise of ‘boring’ tech: 2025’s most surprising marketing trend

The tech industry has been obsessed with the next ‘big thing’ for years. Blockchain, AI voice assistants, and the metaverse have all promised to revolutionise marketing. Venture capitalists have invested billions in these innovative technologies, prompting marketers to adopt and implement the latest cutting-edge platforms eagerly. However, the next marketing revolution won’t emerge from flashy ...

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