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175 Apple Plans iPhone Release Schedule Shakeup, New Styles

The Information
Wayne Ma @ The Information 1 place · 05/03/2025 11:00 EDT

Apple Plans iPhone Release Schedule Shakeup, New Styles

After years of incremental changes to the iPhone, Apple is mixing things up much more dramatically. Later this year it’s expected to introduce an ultrathin new device, followed by a foldable phone expected in 2026. Also next year, Apple plans to change its release strategy, launching pricier, more premium versions in the fall as usual, but pushing the release of the more affordable standard model to the following spring.

Apple’s hope is to rejuvenate long-stagnant sales of the iPhone, its flagship product,

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