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427 Ads in Threads Expand to More Users

MacRumors
Juli Clover @ MacRumors · 04/23/2025 16:13 EDT

Ads in Threads Expand to More Users

Threads users in more than 30 countries will start seeing ads on the social network as of today, according to Instagram lead Adam Mosseri. Threads parent company Meta is rolling ads out to additional locations after testing them with a limited number of users in the United States.


On Threads, Mosseri said that ads are expanding more broadly, and that the company's goal is for them to "enhance your overall experience."

Ads will show up in the Threads feed between posts on Threads, and will be deliver

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