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122 1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence

MacRumors
Joe Rossignol @ MacRumors · 04/22/2025 15:46 EDT

1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence

A little more than half of respondents in a recent survey said they would be willing to pay at least $10 per month for unlimited access to Apple Intelligence.


In an online survey conducted in February and March, investment firm Morgan Stanley asked thousands of consumers in the U.S. to indicate the maximum amount of money per month that they would be willing to spend for unlimited access to Apple Intelligence. Approximately 1,400 of the 3,300 respondents were current iPhone owners, including 450 owners

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