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562 Applied founder: The importance of storytelling in business

UK Tech News
Oscar Hornstein @ UK Tech News 3 place · 04/18/2025 00:00 EDT

Applied founder: The importance of storytelling in business

Khyati Sundaram is the founder of Applied, an HR tech startup using AI to try to make hiring fairer. In this week’s Founder in Five Q&A, Sundaram discusses nightmare pitches, the importance of storytelling in business and why first-time entrepreneurs need good co-founders. What’s your worst pitching experience?   My worst pitching experience happened roughly around the ...

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