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863 Supplement Startup Grüns Raises Fresh Cash as Investors Continue Health Kick

The Information
Ann Gehan @ The Information · 04/14/2025 18:43 EDT

Investors are on a health kick and looking for new ways to tap into fast-growing brands in the nutrition sector.

That includes pouring money into startups selling supplements, particularly those that offer new ways for people to load up on vitamins, protein and other ingredients. The latest example is two-year-old gummy supplement startup Grüns, which raised fresh cash at an up to $500 million valuation in recent weeks, according to people briefed on the deal. Grüns’ monthly sales were roughly $10 million.

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