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848 While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon

VentureBeat
Dean Takahashi @ VentureBeat · 04/08/2025 09:30 EDT

While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon

For game devs, the past 2.5 years of hardship and layoffs make it seem like gaming is falling apart. But that's not how the brands see it.

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