560 place 0

991 Willow acquires Elvie amid competitive femtech market

KillerStartups
Adria Woodman @ KillerStartups · 04/02/2025 10:40 EDT

Willow acquires Elvie amid competitive femtech market

Elvie, a UK-based women’s health pioneer known for its smart breast pumps and pelvic floor trainers, has entered administration and been acquired by its US competitor, Willow. The San Francisco-based startup, specializing in wearable breast pumps, has taken over Elvie’s assets in a move that signifies a significant consolidation in the femtech industry. Founded in ...

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