352 place 21

362 AI Search Is New Arms Race for Retailers

The Information
Ann Gehan @ The Information 2 place · 04/01/2025 09:00 EDT

Earlier this year, employees at online diaper seller Coterie noticed customers arriving from an intriguing new source—ChatGPT.

Coterie, like most brands, asks its customers how they heard about the company after they make a purchase. The typical answer is word of mouth. But in recent months, some shoppers started crediting their purchase to OpenAI’s popular artificial intelligence chatbot, which added real-time search features last fall, making it a more important source of inspiration for shoppers—and of.

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