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372 Amazon has a new AI-powered tool for shopping

Engadget
Sarah Fielding @ Engadget · 03/26/2025 08:53 EDT

Amazon has a new AI-powered tool for shopping

A day without a company announcing some new way AI can supposedly make our lives better is rare. Today it's Amazon, which has announced a new AI-powered feature called "Interests." It lets you enter personalized shopping prompts based on your, well, interests and price limits — and it arrives just in time for Amazon's Spring Sale. 
Interests can handle prompts with everyday language, like "Brewing tools and gadgets for coffee lovers" or "Natural makeup products for summer glow from top brands." The AI-power

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