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88 Pink Palm Puff's $89 hoodies are the hot new tween status symbol. Meet the 17-year-old founder.

Business Insider
Katie Notopoulos @ Business Insider · 03/22/2025 05:00 EDT

Pink Palm Puff's $89 hoodies are the hot new tween status symbol. Meet the 17-year-old founder.

Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the brand when she was 15.

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