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260 How to use machine learning to keep users engaged

EU-Startups
Tanya Parfenyuk @ EU-Startups 1 place · 03/21/2025 11:00 EDT

How to use machine learning to keep users engaged

In today’s competitive digital landscape, customer experience is at the heart of business strategy. Retaining users and turning interactions into long-term relationships is key to staying ahead. Artificial intelligence (AI) and machine learning (ML) have emerged as powerful tools to personalise experiences, automate repetitive tasks, and enhance customer engagement. By leveraging vast datasets and real-time ...

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