237 place 5

526 Microsoft, Amazon, and Google Race to Use AI to Drive Sales Gains

The Information
Aaron Holmes @ The Information 2 place · 03/04/2025 09:00 EDT

The role of salespeople is already changing in the era of artificial intelligence—and big tech companies are notching benefits from using these tools, which could be a leading indicator of how the broader industry is set to transform.

At Microsoft, for instance, executives have been touting evidence that custom-built AI tools automating repetitive sales tasks have allowed the company to reduce its sales staff while simultaneously lifting sales revenue. During a gathering of sales teams in Redmond last mont

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