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418 Skiing Is Obscenely Expensive. The Resort That Makes a $329 Lift Ticket Feel Worth It

Skift
Colin Nagy @ Skift 3 place · 03/03/2025 15:42 EDT

Skiing Is Obscenely Expensive. The Resort That Makes a $329 Lift Ticket Feel Worth It

Deer Valley is offering a masterclass on how to justify a premium price point, and making sure that expansion narratives map to emotional needs and guest benefits. It is a great example of luxury brand strategy, executed well. -Colin Nagy

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