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174 Bollywood: The Strongest Currency in Indian Tourism

Skift
Peden Doma Bhutia @ Skift 1 place · 03/01/2025 19:00 EDT

Bollywood: The Strongest Currency in Indian Tourism

With India’s box office expected to hit $2.8 billion by 2028, Bollywood is a blockbuster travel agent in disguise. It turns reel magic into real tourism — making destinations into superstars.
-Peden Doma Bhutia

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