420 place 2

482 Investors Drop Celebrity Brands From A-List

The Information
Ann Gehan @ The Information · 02/25/2025 09:02 EDT

These days, it seems like every celebrity wants to start their own brand. Just look at Robert Downey Jr., who raised venture money last year for a coffee company he co-founded, or the gamers-slash-boxers-slash-influencers launching their own energy drinks, men’s body wash and more.

But investors say they’re overwhelmed by pitches for undifferentiated or low-quality goods and are quickly souring on the sector. Four early-stage investors who previously backed celebrity brands said they are shifting focus to.

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