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20 Jony Ive Still Asks 'What Would Steve Do?' Despite Jobs' Warning

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Tim Hardwick @ MacRumors 3 place · today 07:41 EDT

Jony Ive Still Asks 'What Would Steve Do?' Despite Jobs' Warning

Former Apple design chief Sir Jony Ive says he still frequently asks himself "What would Steve do?" – despite Jobs specifically requesting that he shouldn't.


Speaking on BBC Radio 4's Desert Island Discs, Ive shared that Jobs had directly told him before his death in 2011: "I really don't want you to be thinking 'Well, what would Steve do?'"

The legendary designer, who helped craft iconic products like the iMac, iPhone, and Apple Watch, spoke warmly of his collaboration with Jobs, defending the Appl

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