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404 Choice Has Dumped Hundreds of Budget Hotels in Upscale Strategy Shift

Skift
Sean O'Neill @ Skift · 02/20/2025 12:42 EDT

Choice Has Dumped Hundreds of Budget Hotels in Upscale Strategy Shift

Choice Hotels has been abandoning its roadside motel roots for more lucrative upscale and extended-stay properties. That means ice machines are out, and Instagrammable lobbies are in. -Sean O'Neill

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