China's smartphone shipments fell 4% year over year in the first quarter of 2026, according to data from Counterpoint Research, with Apple delivering the strongest growth among the top six brands. Counterpoint's Market Monitor Tracker attributed the decline primarily to a high base effect from last year's government subsidy program and rising component costs. Counterpoint noted that February's Lunar New Year promotions provided a slight boost, but said the "magnitude... Read more ›
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Apple plans to release iPad mini and MacBook Pro models with OLED displays this year, according to industry sources who spoke to South Korea's ETNews. The current iPad mini and MacBook Pro models have LCD displays with either LED or mini-LED backlighting. The move to OLED technology would result in improved image quality, thanks to richer colors and higher contrast ratio with true blacks. Samsung will supply the OLED displays... Read more ›
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This week we saw some heavy-hitter Apple deals arrive for the M5 MacBook Air and AirPods Pro 3, with record low prices still available for both of these devices on Amazon. Below, you'll also find great deals on Apple Watch Series 11 and the new AirPods Max 2. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may... Read more ›
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Stan Ng, Apple's vice president of product marketing for Apple Watch, AirPods, Health, and Home, has retired after 31 years at the company (via Bloomberg). Ng publicly announced his departure on LinkedIn on Thursday, sharing an image of the sunrise at Apple Park. "After 31 years at Apple, today was my last day," he wrote. "It was a joy to work at Apple and I truly loved what I did."... Read more ›
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A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a "Dark Red" option,... Read more ›
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No, you aren't going crazy – Apple has quietly made a backend change to the App Store app in iOS that switches the location of the Updates tab and renames it to make it more prominent. In the App Store app, you can see the change by tapping your profile picture in the top-right corner. The "Apps & Purchase History" tab used to be at the top the list, but... Read more ›
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Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That's up from 91.9% in SellCell's 2021 survey and 90.5% in 2019. Android users were less loyal to their brand, and are almost 4x more... Read more ›
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Apple hardware engineering chief John Ternus and marketing chief Greg Joswiak recently did an interview with Tom's Guide, where they shared new insights into the MacBook Neo, AI, and spatial computing. Ternus and Joswiak made it clear that the ‌MacBook Neo‌ isn't your average low-cost device. Apple doesn't typically put a lot of focus on its more affordable devices, but marketing for the Neo has been expansive, and that's because... Read more ›
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iPhone accessory maker Casely reissued a recall for its faulty Power Pod wireless power bank (via The Verge) after one of the affected units resulted in the death of a 75-year-old woman and another exploded on a plane. Casely first issued the recall in April 2025 through the Consumer Product Safety Commission. At that time, the company said that the power banks could overheat and ignite, posing a fire and... Read more ›
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Apple's MacBook Neo has been a huge hit, and it's still in high demand over a month after it launched. The ‌MacBook Neo‌ is just $599, and with PC makers raising prices because of global RAM shortages, the Neo's low price tag and Apple allure are even more appealing. ‌MacBook Neo‌ orders placed today on the online Apple Store won't reach customers until May, which means that it's sold out... Read more ›
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Perplexity today launched Personal Computer, an expansion of Perplexity Computer that integrates with local files and apps on a Mac. Personal Computer was announced in March and was available on a waitlist basis, but it is officially rolling out today for Max subscribers. Perplexity Computer came out earlier this year, and it's an all-in-one "digital worker" able to create and execute entire workflows. With today's upgrade, it can run directly... Read more ›
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OpenAI is making several updates to its Codex AI coding agent. Codex is now able to operate desktop Mac apps with its own cursor, seeing what's on the screen, clicking, and typing to complete tasks. Codex is can run multiple agents on the Mac in parallel, without interfering with the user's own work. OpenAI says developers will find it useful for testing apps, iterating on frontend changes, and more. Codex... Read more ›
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In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization. "Stick it here," says Apple. The ad is... Read more ›
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Amazon recently introduced a few new record low prices on the M5 MacBook Air, offering $150 off multiple models of the notebook. We've begun noticing that deals aren't as plentiful as they were over the weekend, so if you've been holding off now will be the time to get the M5 MacBook Air at these best-ever prices. Note: MacRumors is an affiliate partner with Amazon. When you click a link... Read more ›
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Apple is offering 10% off AirPods, Beats, or accessories to customers who recycle an eligible iPhone, iPad, Apple Watch, or Mac at a participating Apple Store through May 16. The discount applies when the recycling and purchase are completed in the same transaction. The promotion runs from today, April 16, through to May 16. Products brought in for recycling undergo screenings, with eligible devices sent to Apple's advanced recycling systems,... Read more ›
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Apple today announced that a record 30% of material across all products it shipped in 2025 came from recycled content, alongside a series of other environmental milestones published in its annual Environmental Progress Report. The achievement marks new highs across several specific components. All batteries designed by Apple now use 100% recycled cobalt, all magnets use 100% recycled rare earth elements, and all Apple-designed printed circuit boards use 100% recycled... Read more ›
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A British paraplegic adventurer was being filmed for an Apple Vision Pro immersive video series during a fatal aircraft crash in the Jordanian desert in July 2024, Bloomberg's Mark Gurman reports. Claire Lomas became internationally recognized in 2012 when she became the first person to complete the London Marathon using a robotic exoskeleton suit, five years after being paralyzed from the waist down in a horse-riding accident. Apple was apparently... Read more ›
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iOS 27 is likely to introduce at least four new Apple Intelligence features that function within system apps, based on backend code discovered by Nicolás Alvarez and confirmed by MacRumors. First up, Apple is expected to lean more heavily into Visual Intelligence in iOS 27, since the company is reportedly developing AI wearable devices that will leverage the feature. Apple is reportedly working on smart glasses, AirPods with cameras, and... Read more ›
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Apple has started ramping up its supply chain for a new variable aperture camera system expected to debut in the iPhone 18 Pro and Pro Max this September, reports Korea's ETNews. Apple has never implemented a variable aperture on an iPhone. From the iPhone 14 Pro through the iPhone 17 Pro, the main camera uses a fixed ƒ/1.78 aperture, meaning the lens remains fully open at all times when capturing... Read more ›
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Apple retail locations and Apple Authorized Service Providers will soon be able to restore Apple Watch software in-store without needing to send an Apple Watch to a service center, according to a retail source that spoke to MacRumors. Right now, Apple Watches that can't be restored using an iPhone need to be mailed to an Apple Repair Center for service. There is no in-store repair option, so customers have to... Read more ›
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15.06.2026 05:38
Last update: 05:30 EDT.
News rating updated: 12:32.
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