We've got just over a week to go until Apple's "Special Experience" on March 4, and we're expecting to see the iPhone 17e announced during the week of the event. The ‌iPhone‌ 17e will be the first update to the new low-cost iPhone 16e that Apple unveiled in February 2025. Design The ‌iPhone‌ 17e will look a lot like the ‌iPhone 16e‌, featuring the same 6.1-inch display size, single-lens rear... Read more ›
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Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri. During the company's Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of ‌Siri‌ using Gemini. We basically determined that Google's... Read more ›
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Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year. "As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users... Read more ›
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Google Maps now lets you talk to Gemini while following walking or cycling directions. The latest update is an extension to the AI chatbot's existing conversational navigation feature in driving mode that rolled out in November. You can now ask Gemini hands-free questions without leaving the navigation screen. While walking, for example, you can ask things like "Tell me more about this neighborhood" or "Are there cafes with a bathroom... Read more ›
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Apple has discontinued the iPhone Upgrade Program in the United Kingdom, moving to a more traditional financing system. The change appears to be related to Apple ending its partnership with Barclays bank, which supported the ‌iPhone‌ Upgrade Program in the UK. The iPhone Upgrade Program webpage in the country now says: The iPhone Upgrade Program is coming to an end, but we think you'll love what's next. You don't need... Read more ›
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Apple's rumored plan to split its iPhone launch cycle beginning this year has gained additional credibility, with a new report from Nikkei Asia corroborating earlier claims from The Information, Bloomberg, and Apple analyst Ming-Chi Kuo. According to Nikkei's sources, Apple will prioritize its first foldable iPhone along with iPhone 18 Pro and iPhone 18 Pro Max models for the second half of 2026, while the standard iPhone 18 will ship... Read more ›
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AirPods Pro 3 demand was so strong after they launched in September last year that Apple's CEO Tim Cook said the company was caught off guard. "AirPods Pro 3 were supply-constrained during the quarter, and we think we would have grown year over year if we would not have been constrained," Cook told The Wall Street Journal, in a report published alongside Apple's record-breaking earnings results for the fourth quarter... Read more ›
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On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage prices in the supply chain. Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter. Cook added that... Read more ›
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There are now more than 2.5 billion active Apple devices, the company announced today. "We are also excited to announce that our installed base now has more than 2.5 billion active devices, which is a testament to incredible customer satisfaction for the very best products and services in the world," said Apple CEO Tim Cook, in a press release announcing the company's record-breaking earnings results. Apple said it had more... Read more ›
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Apple today reported earnings results for the fourth quarter of the 2025 calendar year, including record-breaking $143.8 billion revenue that was up 16% year-over-year. These results were driven in part by exceptionally strong iPhone sales. iPhone revenue in the quarter was $85.2 billion, a new all-time high. That is up from $69.1 billion in the year-ago quarter, a 23% increase. "iPhone had its best-ever quarter driven by unprecedented demand, with... Read more ›
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Apple today announced financial results for the first fiscal quarter of 2026, which corresponds to the fourth calendar quarter of 2025. For the quarter, Apple posted revenue of $143.8 billion and net quarterly profit of $42.1 billion, or $2.84 per diluted share, compared to revenue of $124.3 billion and net quarterly profit of $36.3 billion, or $2.40 per diluted share, in the year-ago quarter. Apple set all-time records during the... Read more ›
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The non-profit Electronic Frontier Foundation (EFF) today launched an "Encrypt It Already" campaign that calls on tech companies such as Apple, Google, Meta, and others to implement or expand end-to-end encryption on their platforms. iCloud already provides end-to-end encryption for more than a dozen data categories by default. For users looking for additional protection, Apple offers an optional feature called Advanced Data Protection, which extends end-to-end encryption to iCloud Backup,... Read more ›
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The launch of Apple Creator Studio on Wednesday would have been a fitting opportunity for Apple to unveil new MacBook Pro models with M5 Pro and M5 Max chips, but unfortunately it looks like that was nothing more than wishful thinking. For now, all we have is a broad timeframe from Bloomberg's Mark Gurman, who expects new MacBook Pro models "in the first half of the year." The next window... Read more ›
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Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has developed technology that can "analyze facial expressions"... Read more ›
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Apple's new AirTag introduces a series of small improvements, so how does it compare to the original model from 2021? The second-generation ‌AirTag‌ arrives five years after the original, bringing improvements to tracking range, speaker output, and internal design while retaining the same outward design and accessory compatibility. At the same time, first-generation AirTags remain available from some retailers at reduced prices, raising the question of whether the newer model... Read more ›
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Following a quiet start to 2026, the final week of January has been a busy one for Apple so far. There are new versions of the AirTag and the Black Unity band for the Apple Watch, and the Apple Creator Studio bundle is now available. Apple also released iOS 26.2.1 and watchOS 26.2.1 updates, and iOS 26.3 beta testing continues. While the launch of Apple Creator Studio would have been... Read more ›
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Amazon this week has a few notable sales from popular brands like Anker, Ecovacs, and Jackery. These include discounts on everything from MagSafe-compatible chargers to portable power stations and robot vacuums. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Amazon has discounts on multiple Anker charging accessories, including... Read more ›
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Following the launch of Apple Creator Studio this week, Apple has quietly stopped selling its valuable "Pro Apps Bundle for Education" (archived link). "Pro Apps Bundle for Education" included one-time-purchase versions of Apple's Final Cut Pro, Logic Pro, Motion, Compressor, and MainStage apps at a steep discount, with U.S. pricing set at $199.99. Purchasing each of the included apps separately costs $629.95, so the bundle provided more than $400 in... Read more ›
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Lockdown Mode is an optional security feature designed by Apple to provide maximum protection against highly sophisticated digital threats. When enabled on your Apple device, it greatly reduces exposure to complex attacks by restricting certain features and network connections. Keep reading to learn how to use it across iPhone, iPad, and Mac. For most users of Apple devices, the standard iOS, iPadOS, and macOS security protections should be sufficient, whereas... Read more ›
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Apple's iconic Fifth Avenue store in New York City is normally open 24/7, but it will be closed overnight on some days next week. According to Apple's website, the store will be closing at 10 p.m. local time each night on Monday, February 2 through Wednesday, February 4. The store will re-open each morning at 8 a.m. local time during this period. Apple is closing the store to complete maintenance... Read more ›
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Apple this week got sued in a New Jersey Federal court by the maker of mobile video app Camo, alleging Apple stole its technology when the company integrated its Continuity Camera feature into iOS 16 in 2022. Released by London-based Reincubate in 2020, the Camo app enables iPhone and Android smartphones to be used as webcams for desktop-based video calls. Apple's Continuity Camera serves a similar function within its own... Read more ›
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07.03.2026 04:02
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