Inventors can either build a new company to commercialize their product, or they can license their product to an existing company that already has the resources in place to get the product out into the market. This article offers 10 tips for how best to license a product to an existing company. Read more ›
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Some of the most groundbreaking products and services of the 21st century began as startups. Then, why is it that 90 percent of startups fail? While those launching a startup business may have a compelling concept or business idea, it’s difficult to develop stable, predictable cash flows without some financial structure and organization. Establishing a... Read More Read more ›
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Tomorrow is Halloween, and even amidst the COVID-19 pandemic, people are still planning to celebrate. More than 148 million Americans still plan to celebrate Halloween this year, with 53 percent of consumers planning to decorate their homes, 46 percent planning to carve a pumpkin, spending an estimated $8 billion while doing all of it. Haunted... Read More Read more ›
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For years, I’ve been a firm believer in creating multiple streams of income. While in college, I can remember trying to learn how to start a business while also getting paid by a company to take notes in class (I guess I already believed in various streams of income). Fast forward to the present: after... Read More Read more ›
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Millennials and Gen Z are the perfect small business owners. They like to be independent, expect more lifestyle freedom than their parents, and have the digital chops to manage a business online. Forty percent of millennials and 53 percent of Gen Zers freelance. If you’re a young person exploring the world of entrepreneurship, you might... Read More Read more ›
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Each generation leaves a significant mark on entrepreneurship. Gen Z is currently entering the working world in a time of great uncertainty amid the COVID-19 pandemic. Many Gen Zers are also watching businesses make significant pivots with their business models and may be inspired to make similar moves. Why wait for a dream job when... Read More Read more ›
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With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It’s offered in 154 countries, has the highest social media engagement rates per post, and nine out of 10 TikTokers use the app multiple times a day. A major perk is that it’s still in its early stages, so... Read More Read more ›
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The following is excerpted from “Undaunted” by Kara Goldin Copyright© 2020 by Kara Goldin. Used by permission of HarperCollins Leadership. www.harpercollinsleadership.com. I wasn’t thinking about founding a company or building a business. Nor did I picture myself as a national advocate for health or dream of being recognized as a leading entrepreneur. And I certainly had... Read More Read more ›
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StartupNation is excited to formally announce a strategic partnership with SCORE of Southeast Michigan, an organization of expert business mentors that provides aspiring small business owners with the free tools they need to succeed. As part of this partnership, SCORE of Southeast Michigan will regularly share content through an “Ask the Expert” segment on StartupNation Radio... Read More Read more ›
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Establishing a strong business credit profile is an important factor in how a business’ creditworthiness is evaluated when applying for a small business loan. Granted, different lenders have different thresholds for creditworthiness, but the business owner with a good credit profile will have more options available than a business owner with a weak profile. StartupNation... Read More Read more ›
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When starting a new business, many of us tend to focus our time and effort on scaling and getting more and more customers on our website or through the door. As founders, we should be focusing on winning a few loyal customers who could teach us valuable lessons and help us grow our business further.... Read More Read more ›
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The last several years have changed marketing as we know it. Technology is rapidly changing, and it has made social media platforms more prevalent than ever. With more than 3.8 billion social media users worldwide, it is crucial for startups in every industry to create a noteworthy online presence of their own. StartupNation exclusive discounts... Read More Read more ›
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As the COVID-19 pandemic horizon stretches onward and a return to normalcy appears ever more distant, adaptation is the only option. Founders must prepare for a lengthy economic downturn, a slower sales pipeline, extended fundraising timelines and a deeply disrupted workplace — circumstances no one was planning for at the start of 2020. Simply staying... Read More Read more ›
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There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You probably haven’t even heard of the vast majority—many of which failed on arrival. According to Harvard Business School research, 95 percent of new products fail in their first year. You may have a great, ground-breaking product idea,... Read More Read more ›
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Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here... Read More Read more ›
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This is a pretty simple question with a more complicated answer. There are a lot of reasons why a business loan application might be denied, but what most small business owners should be asking themselves is, “What can I do to improve the odds of a successful loan application?” Lenders are basically trying to answer... Read More Read more ›
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Many contestants on ABC’s hit show “Shark Tank” answer “yes” when asked if they have a patent, illustrating that startups may generally appreciate the importance of filing a patent application early to protect their innovations. However, there are a variety of options available when developing a company’s strategy for protecting its Intellectual Property (IP). StartupNation... Read More Read more ›
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October is cybersecurity awareness month, and cybercrime is one of the biggest hot-button issues facing small businesses today. Now with work from home as the new normal, businesses are more exposed to security threats than ever. Today, our friends from Dell and McAfee have joined with StartupNation to provide a free webinar this afternoon at... Read More Read more ›
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Join StartupNation, Dell Technologies and McAfee for a free a webinar and Q&A on cybersecurity best practices. Tuesday, Oct. 20 at 2 p.m. EDT In this webinar, presented by Dell’s Matthew Papendorf, you’ll get an understanding of where to start on developing a security package for your startup and small business. Key takeaways: Current Trends and... Read More Read more ›
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Amid the COVID-19 pandemic, many startups have successfully pivoted their business models to accommodate customers and keep their doors open. These same businesses are also keeping a watchful eye on their expenses and finding new ways to save money. Saving money during the pandemic ensures more than the company’s survival. It also keeps employees from... Read More Read more ›
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16.02.2026 16:30
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