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StartupNation @ StartupNation · 11/27/2020 05:00 EDT

This Jewelry Store Boosts its Holiday Traffic with Google My Business

Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs.... Read More Read more ›

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StartupNation
Jennifer Paley @ StartupNation · 11/25/2020 05:05 EDT

6 Recession-Proof Side Hustles You Can Start Today to Bring in Extra Cash

With all of the economic changes underway, you’ve probably been experiencing plenty of uncertainty recently. However, there’s still hope for aspiring entrepreneurs, as the side hustle scene is alive and well. In fact, it’s thriving! StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here If you’re interested in testing the entrepreneurial... Read More Read more ›

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StartupNation
Holly Gilbert @ StartupNation · 11/25/2020 05:00 EDT

7 Holiday Shipping Tips and Tricks for Online Entrepreneurs

The holiday season is often a busy time for entrepreneurs. With customers buying a tremendous number of gifts, business owners are likely feeling the stress of the shopping rush, and they want their items to arrive on time and in pristine condition. And this year, the pandemic has made online sales even more important for... Read More Read more ›

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StartupNation
StartupNation @ StartupNation · 11/24/2020 05:05 EDT

Shop Must-Have Tech Gifts! Your Guide to the Season’s Hottest Gifts from Dell

StartupNation has partnered with Dell Technologies to bring you the ultimate holiday gift guide. Make Dell your one-stop shop this holiday season and find the newest high-performance tech for everyone on your list—including yourself! From laptops and desktops to monitors and accessories, Dell Technologies has you covered. Click HERE to download Dells’s FREE Holiday Gift Guide! Plus,... Read More Read more ›

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StartupNation
MyCorporation @ StartupNation · 11/24/2020 05:00 EDT

5 Must-Haves for Starting a Main Street Business

Startups and small businesses have been the silver lining in a year as chaotic and unprecedented as 2020. Amid the COVID-19 pandemic, many individuals have realized that the time to start a business is now and are embracing their inner entrepreneur by starting a business. While so many of these businesses are based online, through... Read More Read more ›

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StartupNation
Nicholas Daniel-Richards @ StartupNation · 11/23/2020 05:05 EDT

4 Ways to Etsy-fy Your Customer Experience

There are two types of online shopping experiences: the fast and free necessity purchase and the personalized boutique purchase. The shopper seeking the first option just wants to buy the product and receive it as quickly as possible. The shopper that is seeking the latter type of personalized online experience often ends up on a... Read More Read more ›

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StartupNation
Gareth Waters @ StartupNation · 11/23/2020 05:00 EDT

How to Promote Your Business to Local Customers Using Google My Business

Google My Business (GMB) is a free business listing service provided by Google that helps businesses showcase who they are and what they do. Google uses location to provide users with the best possible experience and makes searching and discovering the information they desire fast and efficient. GMB is relevant for local searches because when... Read More Read more ›

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StartupNation
Deborah Sweeney @ StartupNation · 11/22/2020 05:00 EDT

4 Ways Business Owners Can Promote Small Business Saturday on Social Media

This year, Small Business Saturday is going to look a little bit different. Launched by American Express, Small Business Saturday is sandwiched between Black Friday and Cyber Monday. Local businesses host open house events, decorate their storefronts with customized marketing materials and engage with shoppers via social media to encourage their biggest shopping day of the year.... Read More Read more ›

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StartupNation
Jo Barnes @ StartupNation · 11/21/2020 05:00 EDT

The Future of Main Street: Moving Your Local Business Online

It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,... Read More Read more ›

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StartupNation
Jeff Sloan @ StartupNation · 11/20/2020 05:00 EDT

From Our Founder: Creating Opportunity During Times of Crisis

As entrepreneurs and business owners, we do our best to plan for the future. But no matter how much we try to prepare ourselves for the unexpected, none of us could have predicted, nor prepared for, the COVID-19 pandemic and the corresponding economic crisis it has created. Roughly eight months into the pandemic, our plans—both... Read More Read more ›

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StartupNation
Deborah Sweeney @ StartupNation · 11/20/2020 05:00 EDT

4 Ways Business Owners Can Promote Small Business Saturday on Social Media

This year, Small Business Saturday is going to look a little bit different. Launched by American Express, Small Business Saturday is sandwiched between Black Friday and Cyber Monday. Local businesses host open house events, decorate their storefronts with customized marketing materials and engage with shoppers via social media to encourage their biggest shopping day of the year.... Read More Read more ›

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StartupNation
StartupNation @ StartupNation · 11/19/2020 07:00 EDT

WJR Business Beat with Jeff Sloan: Best Practices for Keeping Businesses and Employees Safe During COVID-19 (Episode 145)

As business owners, we are faced with the daunting challenge of keeping our staff and customers safe during this crisis. To help us understand how to do just that, John Ezzo, president and CEO of New Image Building Services, offers us his valuable insight and guidance. Tune in to today’s WJR Business Beat to hear... Read More Read more ›

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StartupNation
Nav @ StartupNation · 11/19/2020 05:00 EDT

How to Accept Credit Card Payments

Accepting debit and credit card payments can help your business make more money. The more payment methods you offer to customers, the more likely they are to shop with you. But if you’re new to running your own business, you may not know how to accept credit card payments or what your credit card processing... Read More Read more ›

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StartupNation
Gerri Detweiler @ StartupNation · 11/18/2020 05:05 EDT

3 Ways to Help Protect Your Business from Identity Theft

As if the pandemic isn’t causing enough stress and anxiety for business owners, there’s another growing threat to worry about: business identity theft. KrebsOnSecurity, a leading security news source, recently warned of a “particularly aggressive business ID theft ring that’s spent years targeting small businesses across the country.” Even businesses that have slowed down operations due to... Read More Read more ›

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StartupNation
Andy Bojko @ StartupNation · 11/18/2020 05:00 EDT

5 Tips for Converting Customers to Make Black Friday Sales

Entrepreneurs have faced an unprecedented year with the pandemic causing major disruptions to the way they operate. This now means that for many smaller businesses, Black Friday (as well as Small Business Saturday) holds a heightened level of pressure as they attempt to capture the attention of consumers during a second wave of restrictions. The... Read More Read more ›

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StartupNation
StartupNation @ StartupNation · 11/17/2020 08:00 EDT

WJR Business Beat with Jeff Sloan: How the COVID-19 Crisis May Create Long-Term Positive Change for Businesses (Episode 143)

As disruptive as the COVID-19 pandemic has been to society, the economy and to most businesses, believe it or not, there are some positives to count as a result of this crisis. On this morning’s WJR Business Beat, Jeff reflects on specific innovative changes made within the automotive, banking and restaurant industries. Tune in below!... Read More Read more ›

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StartupNation
Scott Greenberg @ StartupNation · 11/17/2020 05:05 EDT

This Franchising Expert Shares Game-Changing Steps to Becoming a Thriving Franchise Superstar

The following is excerpted from “The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar” by Scott Greenberg, Entrepreneur Press, 2020, XVII-XXIII. I’d just come offstage from keynoting the opening session of a quick-service restaurant franchise convention in New Orleans. The presentation had gone well and now, on break, a small group had gathered around to chat.... Read More Read more ›

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StartupNation
Dave Charest @ StartupNation · 11/17/2020 05:00 EDT

Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies

With Black Friday and Cyber Monday just around the corner, the holiday shopping season is officially in full swing. The events of 2020, however, will have shoppers and businesses alike navigating uncharted territory as the pandemic continues to impact consumer behavior. To help startups and small businesses understand these changes and how to pivot accordingly,... Read More Read more ›

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StartupNation
Joe Altieri @ StartupNation · 11/16/2020 05:05 EDT

How to Pitch Like a Shark Tank Winner

During my 20 years in the window industry, I’ve dealt with countless and constant complaints from my customers about the inherent problems with traditional window screens. I was beginning to feel more like a screen replacement man than a salesman, and I decided that there must be a better way. In 2013, I set up... Read More Read more ›

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StartupNation
StartupNation @ StartupNation · 11/16/2020 05:00 EDT

Powerful Tech at the Lowest Prices: Shop Dell’s Black Friday Savings Event

Tackle any task with business-class performance tech, now at our lowest prices of the year. StartupNation readers can save an additional 5 percent to 10 percent on select Dell products during our Black Friday Savings Event, running Nov. 16 through Nov. 29. Speak with a Small Business Advisor today to custom fit your tech solution... Read More Read more ›

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