Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads. Read more âș
4
Treeboâs decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels. Read more âș
0
IndiGoâs Athens launch is less about Greece and more about signaling ambition. It seems like the carrier is steadily building the muscle of a long-haul heavyweight. Read more âș
11
In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising. Read more âș
56
A TikTok ban would have disrupted travel marketing to millions of U.S. users. Read more âș
6
Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads. Read more âș
0
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential customers to competitors. Read more âș
2
The loss of Sabreâs standalone sustainability team raises questions about how it will manage climate commitments going forward. Read more âș
0
MSC Cruisesâ newest ship brings its latest sustainability technologies to the U.S. market. Multi-fuel design, shore power, and advanced water treatment illustrate progress toward net-zero marine operations by 2050. Read more âș
0
American Express Travel's first app prioritizes convenience over innovation. It repackages existing services for cardholders with Read more âș
3
Skift Global Forum 2025 brings together the most powerful room in travel. This weekâs event will be our biggest yet and comes at a pivotal moment for travel leaders seeking to stay ahead of consumers, AI, and the macro shifts impacting the industry. Read more âș
0
From tourists to weddings, Sri Lanka says it knows the Indian playbook and itâs now betting the mix will fuel a boom. Read more âș
0
By doubling down on lifestyle hotels and conversions, Hilton looks to give owners quicker returns and travelers more local flavor. Read more âș
13
The worldâs most powerful travel leaders, ranked at the top of the Skift Power Rankings, take the stage at Skift Global Forum 2025. Authority, insight, and influence converge in New York this September. Read more âș
2
A year since Allegiant CEO Greg Anderson took the reins, he said he is âfocused on removing anything that distracts us from our competitive strength.â Read more âș
6
Lufthansa is officially focused on integration, not standardization. But the lines between its national brands are being unmistakably redrawn. Read more âș
2
The global cruise sector is led by a highly concentrated group of four companies that control 79% of the market. Read more âș
33
Booking thinks its future agentic AI experience would be able to out-personalize the ChatGPTs and Geminis. Maybe that's so. But the LLMs will have a helluva lot of customer data, as well. Read more âș
0
Marriott is chasing customers beyond hotel lobbies. The strategy: embed Bonvoy points into everyday shopping through tie-ups with retailers, starting with Flipkart, Nectar, and Shinsegae Duty Free. Read more âș
0
Hotel tech is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue. Read more âș
0
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22.03.2026 14:19
Last update: 14:11 EDT.
News rating updated: 20:10.
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