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Darin Graham @ Skift · 09/30/2025 13:21 EDT

Eurostar Calls Out Airlines’ Advantage: ‘Make It Fair’

Europe is looking to rail to cut travel emissions, yet airlines still enjoy the tax breaks that help keep flights cheap. Rail, by contrast, is taxed and charged to use tracks, despite being the greener option. For the industry, that imbalance means airlines may keep winning on price until policymakers put climate goals above cheap tickets. Read more ›

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Skift
Luke Martin @ Skift · 09/30/2025 12:28 EDT

Marriott CFO Explains Why Conversions Now Fuel European Growth

Marriott is pivoting hard to hotel conversions across Europe as tight credit squeezes new-build economics. It has been adding conversion-friendly brands and relaxing standards for operators to be more locally relevant. Read more ›

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Skift
Wil Slickers @ Skift · 09/30/2025 11:29 EDT

Vrbo Reaches for Scale With Expedia’s Distribution Muscle

Vrbo's expanded distribution across Expedia platforms, integration into the One Key, and experiments with AI-powered reviews show how the brand is evolving inside its parent’s ecosystem. The challenge: balancing consistency for operators with new demands from a global marketplace. Read more ›

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Skift
Meghna Maharishi @ Skift · 09/30/2025 10:04 EDT

U.S. Airlines Warn Flights May Slow Down if Government Shuts Down

The airline industry said that there could be a slowdown in operations if the government shuts down. However, it so far seems unlikely that Congress will have a deal before midnight. Read more ›

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Skift
Luke Martin @ Skift · 09/30/2025 10:00 EDT

Marriott Launches Outdoor Platform and Soft Brand to Target Adventure Travelers

Marriott isn’t just adding cabins and glamping. The hotel giant believes that turning a patchwork of non-hotel offerings into a structured platform and brand will deepen guest loyalty. Read more ›

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Skift
Onyx CenterSource + Skift @ Skift · 09/30/2025 09:00 EDT

How Commission Delays Can Cost Hotels Market Share and Future Agency Partnerships

New tracking tools are ushering in a new era of hotel-agency transparency. Lags in commission payments may determine whether hotel properties rise to the top of corporate booking tools and preferred supplier lists — critical channels for hotels in an uncertain economic environment when leisure travel is volatile. Read more ›

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Skift
Adriana Lee @ Skift · 09/30/2025 07:00 EDT

Mews Acquires AI Housekeeping Platform Flexkeeping

Mews founder Richard Valtr talks to Skift about Flexkeeping, the company’s 13th acquisition, and how it fits into the platform.  Read more ›

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Skift
Bulbul Dhawan @ Skift · 09/29/2025 23:00 EDT

How Quick Commerce is Changing Travel Marketing. Plus: Skift Global Forum East Returns

Indian travel players have maximized their own customer base. They now recognize that the next phase of growth comes from quick commerce companies that have a customer base that is willing to spend for convenience. Read more ›

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Skift
Sean O'Neill @ Skift · 09/29/2025 16:18 EDT

Park Hyatt Launches First Big Ad Blitz in 5 Years as the Hotel Brand Expands

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers. Read more ›

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Skift
Meghna Maharishi @ Skift 1 place · 09/29/2025 14:22 EDT

Shutdown Deadline Nears: Here’s How It Affects Travel

The impact of a government shutdown on travel is unclear this time around, given the possibility of mass layoffs. It is also unclear how long a shutdown would last. Read more ›

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Skift
Darin Graham @ Skift 3 place · 09/29/2025 14:22 EDT

Agentic AI in Travel at Skift Global Forum – Full Video

Leaders from the travel industry spoke at the Skift Global Forum about agentic AI and its potential impact. Read more ›

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Skift
Dennis Schaal @ Skift · 09/29/2025 10:00 EDT

Booking.com to Add 150,000 Attractions With FareHarbor Tie-In

Don't expect a dramatic surge in Booking.com's access to new experiences inventory. Its announcement that this will happen "incrementally" was a tip-off. Read more ›

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Skift
Meghna Maharishi @ Skift · 09/29/2025 09:40 EDT

Lufthansa to Cut 4,000 Jobs by 2030 Due to AI

The cuts make Lufthansa one of the first airlines to publicly state that the increased use of AI will lead to workforce reductions. Read more ›

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Skift
Adriana Lee @ Skift · 09/29/2025 09:00 EDT

TikTok Debuts Travel Ads to Capture Trip Bookings

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash.  Read more ›

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Skift
Clara Awuse @ Skift 1 place · 09/27/2025 14:45 EDT

Online Travel Agencies and Hotels Endorse EU User Review Guidelines

Major online travel agencies backing the EU’s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it’s more than PR. Read more ›

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Skift
Clara Awuse @ Skift 2 place · 09/26/2025 18:20 EDT

Steve Singh’s Direct Travel Buys ATPI to Creates Agency With $6 Billion in Sales

As Direct Travel sees it, the deal to acquire ATPI signals a new playbook: grow big enough to compete globally, but stay nimble enough to outmaneuver the giants. Read more ›

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Skift
Dennis Schaal @ Skift 3 place · 09/26/2025 17:18 EDT

Airbnb to Hold First National Host Summit as Policy Shifts Create Friction: SCOOP

It's a critical moment for Airbnb to do some explaining — and listening — to its largest hosts about policy changes. Many of the policy tweaks also dramatically affect individual hosts, who won't be represented. Read more ›

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Skift
Darin Graham @ Skift 3 place · 09/26/2025 14:34 EDT

UN Summit: Travel Faces New Pressure in Global Climate Pledges

As governments gear up for COP30 in Brazil, climate pledges are piling up, and for the travel sector, they’re more than just diplomatic gestures. These are potential mandates.  Read more ›

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Skift
Rafat Ali @ Skift 1 place · 09/26/2025 10:14 EDT

The AI Memory Question That Will Reshape Travel

AI memory and who controls it is about the fundamental architecture of customer relationships in an AI world. The companies that get this right will define the next era of travel. Read more ›

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Skift
Darin Graham @ Skift 2 place · 09/26/2025 09:43 EDT

Redesigning Destinations for the Decade Ahead at Skift Global Forum – Full Video

Tourism leaders from Canada and Spain are pivoting from chasing volume to focusing on smarter, data-driven strategies that prioritize quality over quantity. Read more ›

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